Zinn® Ads feature

Finds more sales

Shows the sales you miss and how to win them, moves budget to what sells, checks every landing page, tests your ads and bids, and finds the next country to sell in.

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Lost-money report

Shows the clicks and sales you miss because of budget or ad rank, and what would fix it inside your ceiling.

Budget moved to what sells, with the figures

When a campaign that brings results is held back by its budget, Zinn® Ads names the campaign that can give, how much to move a day and the clicks and conversions to expect. One click applies it, with an Undo.

Every ad's landing page checked, with the fix

Every day the page each ad sends people to is opened the way a phone shows it, and anything wrong is named: broken or redirecting, in the wrong language, not matching the search, or with its main button out of sight. Each finding comes with its fix.

Suggestions to grow every Monday

Every Monday you get up to five ways to grow, worked out from your own figures, such as a budget test on a campaign that earns its return but runs out of budget, or a country that converts without a campaign, plus a calendar of the next 21 days.

Problems found for you, each with its fix

Every daily check reads your account for what holds it back: a campaign limited by budget or ad rank, a weak landing page, a negative blocking your own keyword, a disapproved ad, missing sitelinks, an empty ad group. Each comes with its figures and a one-click fix. You never have to go looking.

Quality Score fixer

Reads the Quality Score Google gives each keyword, finds its weakest part and suggests the fix, for you to approve. A slow landing page gets a speed report and, on a site you host with us, the cache and CDN settings to try.

Your main keywords at the top of the page

Give a campaign a top-of-page goal and Zinn® Ads measures that share every day and names what holds it back, in order: a missing keyword, the ad's relevance, the landing page, the expected click rate, then the bid and the budget. Each fix is priced from the networks' own estimates.

Paid and organic saver

Where you already rank first in Google's free results, it tests lower bids on that search and measures what you save.

Copy winners

Offers an ad that wins on real results, with its keywords, to your other accounts and countries, translated and quality-checked. You approve each copy.

A/B tests of your ads

Runs two ads evenly, calls a winner at the confidence you set and replaces the loser with a new ad built from it.

Reach for campaigns nobody sees

Adds the searched-for phrases a campaign that cannot enter the auction is missing, then pauses it if it is still shown to nobody after a reach test.

Site scan for ideas

Reads your real site for new ad groups, sitelinks, callouts and landing page ideas.

Next-country advisor

Suggests the next country and language from measured search volume and cost, and builds the campaign for you to approve.

A crowded-out country gets its own campaign

When one cheap country takes most of a campaign's impressions, the country that gets almost none is named, and Zinn® Ads builds it its own campaign with the campaign's best ad groups, its languages and its bid limit.

Each campaign judged against its own objective

Give each campaign an objective: leads at a target cost, revenue at a target return, profit at your margin, a place at the top of the page, defending your brand name, or traffic. Zinn® Ads judges it against that objective and steers its bidding towards it.

Bidding steps up only when the results are there

Each campaign moves one bidding step at a time, from clicks to conversions to a target cost or return, and only once it has enough conversions of its own for the network's minimum. If a step makes things worse, the campaign steps back.

Budgets raised only after real sales

Hold until a sale is on by default: Zinn® Ads raises no budget by itself until the account has had a sale in the last 30 days. Set a return target, such as 4, and every raise waits while the last 30 days are under it.

Analytics for your ad accounts

Your key figures in one overview, each with its change against the previous period and a trend line. Filter by network, account, campaign, country or site, pick any date range and compare it with the period or year before. Mixed currencies are shown in one reporting currency, with the rate and its date stated.

See how Zinn® Ads helped you

One panel shows what Zinn® Ads did for your accounts: money saved, fraud blocked, refunds won, conversions recovered, the measured effect of each change, and your return on ad spend before and after you started. Hours saved are modelled, and we say so. Every figure links to the changes behind it, each with Undo.

Your own sales beside what each network reports

The analytics funnel follows your ads from impressions to clicks, conversions and paid sales. An order sent to more than one network counts as one sale, and an order refunded in full is left out. Beside it, the conversions each network reports sit next to the ones your own tracking recorded, with a verdict for each account: matching, missed, over-counted or too few to judge. An account that has never sent us a result is left out rather than shown as zero. Google Ads figures can also be filtered and compared by device.

Seasonal planner

For each country you advertise in, it reads which months bring more or fewer customers, from your own history or from Google's search volumes where that is thin, and proposes dated budget and bid changes ahead of them, for you to approve.

Optimises for the leads that become customers

Sends your CRM's qualified and won leads, and calls of a minute or more to your tracking numbers, back to the ad network as conversions.

Prospecting campaigns from intent groups

Describe your business and Zinn® Ads builds a new Search campaign from four kinds of searches: what your product is, the problem it solves, an alternative to a paid competitor, and your brand. Keywords start on exact and phrase match, the searches that never buy are blocked from the first click, and a blocked word never stops one of your own keywords. It waits for your approval before anything reaches Google.

Searches judged against what you sell

Zinn® Ads works out from your ads what each campaign sells and does not sell, and you can correct it. Every search that triggered your ads is then judged against that, whatever the business, and searches for something else are flagged for you. A search already judged is not judged again.

Campaigns moved to bid for conversions

A campaign still bidding for clicks is moved to Maximise conversions, with no target cost per conversion, only once it has enough conversions of its own: at least 15 in the last 30 days. The move waits for your approval unless you turn on automatic switching. You see each step of the change, and one click undoes it.

Never a conversion strategy without the campaign's own data

Before any move to Maximise conversions, a target cost per conversion, Maximise conversion value or a target return, Zinn® Ads counts the campaign's own conversions in the last 30 days: at least 15, with values for a value-based strategy. With too few, the campaign stays on Maximise clicks and you are told how many it has and how many it needs. With enough, the switch waits for your approval unless you turn on automatic switching. A campaign already on a conversion strategy without the data is flagged, with a move back to Maximise clicks and a cost-per-click limit for you to approve. While a campaign learns after a switch, irrelevant searches are still blocked as negative keywords that pass our checks.

Your results read country by country

Every day Zinn® Ads reads your account's results country by country and shows when it last checked. You set when a country counts as ready for a campaign of its own: by default 3 conversions and 30 clicks, and no more than one new country campaign a month.

Campaigns with no traffic opened up

A campaign whose keywords win no auctions is broadened on the search volumes measured for them, then given a 14-day test to show whether it now reaches people. Each change can be undone.

Customer lists kept in sync

Your Customer Match lists are kept in step with your customer records, so the audiences your campaigns use stay current without an export by hand.

Landing page fixes applied on Zinn® hosting

When your site is hosted with us, a fix found for a landing page can be applied for you: you preview and approve it, it is charged in AI credits (or runs on your own AI key), a full snapshot is taken first, and one click undoes it.

Landing pages judged by the sales they bring

Zinn® Ads works out the conversion rate of every page your ads send people to, over a recent month that has had time to settle, counting the higher of the conversions the ad network recorded and the conversions your own site recorded. It judges only once the account and the page have had enough conversions and clicks to tell. A page converting at less than half the account's rate is matched with another page on the same site, in the same language and about the same thing, that converts at least as well as the account and still loads. Zinn® Ads then proposes sending that ad's clicks to the better page. Nothing changes until a person approves it, and an approved change can be undone in one click. This covers Google Ads and Microsoft Advertising.

Ads that follow your hosted site

On Zinn® hosting, when a price, an offer or stock changes on your page, matching ad edits are proposed at once: the price in a headline updated, the ads of an ended promotion paused.

Smart features that come from knowing your site too

Try Zinn® Ads free

The Free plan includes one ad account and the daily audit, with no card needed. Paid plans add the autopilot.

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