When a campaign that sells is held back by its budget or its bid

What does the Zinn® Ads budget and bid guard do?

Zinn® Ads watches each campaign that sells at or below your account's cost per conversion. When it loses impressions on price, Zinn® Ads raises its bid cap; when it loses them to its budget, Zinn® Ads tells you and can raise the budget, inside your ceilings.

• A bid cap raised 20% when a campaign that sells loses at least a fifth of its impressions on ad rank
• Bid caps raised at most once a week, never above twice where they started and never again after you undo one
• Held back by budget: a plain-words flag on the account's card, with a one-click raise
• Budget raises for all campaigns or each one separately: automatic, suggested for your approval or only reported
• A budget raise is 25% more a day, at most once a week, never for a budget changed in the last 7 days
• Never past your spend ceiling
• Google's own status reasons handled: a held-back campaign with too few clicks to judge gets a 14-day fair test, a learning campaign is left alone, and an ad group with no keywords is paused with Undo

Zinn® Ads raises a bid cap 20% at a time, at most once a week and never above twice where it started, and a budget 25% a day at a time, at most once a week. Neither ever takes the account past your spend ceiling.

A campaign losing auctions on price loses sales every day it waits. It is the one change Zinn® Ads makes by default without approval, and you can turn off Raise the bid cap of campaigns losing on price at any time.