Negative keywords found in your search terms, grouped by pattern

What does Zinn® Ads do with your search terms?

Every day Zinn® Ads reads the search terms report of each connected Google Ads account. A search that spends and never converts, or that belongs to a wasteful pattern, is proposed as a negative keyword, with its reason.

• The search terms report of every connected Google Ads account, read every day
• Searches that spend and never convert proposed as exact-match negative keywords, each with its reason
• Small searches grouped by a shared pattern, such as free, jobs, how-to, students, another brand or the wrong language, and judged on their total spend
• A search that converted, or that is or contains one of your keywords, is never blocked
• A search term you already decided on yourself is never proposed again
• Every negative keyword tested against your own keywords first, so it cannot stop an ad you bid on
• Every negative keyword listed in the daily e-mail, with Undo for 30 days
• A free-host search that starts a checkout is not a sale: its conversion never protects it, and one click blocks it with a free-seeker pack that leaves your own phrases with free in them serving
• Clear waste blocked by itself where your automatic negatives are on, each with Undo: a search or a group of searches that has spent what one sale costs on your account with no sale. A word your keywords or sales share stays your call
• Searches for a rival's name kept in your competitor campaign: blocked as a phrase in your other campaigns, and a bare brand or login search blocked in the competitor campaign, each for your approval. Searches comparing alternatives or prices keep serving
• Every negative and new keyword replayed against your last 30 days of searches first: one that would block your own keywords or a search that sells is never sent by itself

Zinn® Ads never blocks a search that converted, a search that is or contains one of your own keywords, or a search you already decided on. Every proposed negative is tested against your keywords first, so it cannot stop ads you bid on.

Under Changes in Zinn® Ads and in the daily e-mail, where each negative keyword is listed with what it does and why. Each one can be undone with one click for 30 days.