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Zinn® Ads

Ad network automation

Google Ads automation that asks before it changes anything

Zinn® Ads automates Google Ads: it finds wasted spend, proposes negatives, bids and budgets inside your ceilings, and asks before it changes anything.

12 changes made, 2 need you

  • Blocked the search term "free download": spent money, never soldUndo
  • Moved budget from a campaign with no sales to your best sellerUndo
  • Paused an ad that Google disapproved and added a fixed copyUndo
  • Add 14 new keywords people searched before buyingApprove
  • Raise the daily budget of your top campaign within your ceilingApprove
Illustrative example. Not a customer result.

What can Zinn® Ads automate in Google Ads?

Zinn® Ads audits each connected Google Ads account every day and proposes the changes a PPC manager would make: negative keywords, bid caps, budgets, new ads and exclusions. Approve-first is the default, so nothing changes until you say yes.

  • A daily audit of every connected Google Ads account, with what to fix first
  • Negative keywords from your search terms, grouped by pattern such as free, jobs or how-to
  • Bid caps raised on campaigns that sell but lose auctions on price, at most once a week
  • A plain-words flag, and an optional automatic raise, when a campaign that sells is held back by its budget
  • Responsive search ads written only from claims on your own pages
  • Every ad checked against Google Ads policies before it is sent
  • Simple mode: a complete new account from your website, budget and markets
  • Suspected click-fraud sources excluded in Google Ads once you approve
  • Decisions held while Google's conversion count disagrees with your real sales
  • Many Google Ads accounts in one company, each with its own settings
  • AI Max searches reported apart from your keywords' searches, the wasteful ones blocked and their return compared
  • Each keyword's paid clicks shown beside its organic rank from your Search Console, and bids lowered where paid adds no sale
  • Country campaigns held back by their budget reported every day, with a one-click raise, or raised by themselves where you allow it
  • Before a country gets its own campaign, its spend inside your other campaigns over 14 days sets the floor of its new budget, so a split never cuts it back
  • A budget you set yourself, open-ended or as a dated test, left alone by the autopilot, and kept or reverted at the end on your word

Does Zinn® Ads need my Google Ads password?

No. You connect with Google's own sign-in and allow Zinn® Ads to manage your Google Ads accounts, then tick the accounts to add. Zinn® Ads never sees your password, and you can disconnect at any time.

Accounts under a manager account are listed with it, so you can tick the ones to add. Changes already made stay in your Google Ads account after you disconnect.

How does Zinn® Ads decide what to change?

Zinn® Ads reads your search terms, conversions, costs and impression share. A search term that spends without converting becomes a proposed negative keyword; a campaign that sells but loses auctions gets a bid or budget raise. Every proposal shows its reason.

Small search terms are grouped by a shared pattern, such as free, jobs, how-to or the wrong language, and judged on their total spend. A search term that has converted, or one you decided on yourself, is never blocked.

What stops Zinn® Ads overspending?

Your ceilings. Zinn® Ads refuses any change that would take an account's daily budgets above your daily ceiling, or a month above your monthly ceiling. The kill switch stops every change at once, and every change can be undone for 30 days.

Which change does Zinn® Ads make without asking?

One, by default: Zinn® Ads raises the bid cap of a campaign that sells at or below your cost per conversion but loses auctions on price. It rises 20% at most once a week, never above twice where it started or past your ceiling, and you can switch it off.

Can Zinn® Ads build a new Google Ads account for me?

Yes. In Simple mode you enter your website, a monthly budget and up to 8 countries. Zinn® Ads plans the campaigns, keywords and ads with a plain-words forecast, and nothing reaches Google until you approve it.

How do I connect Google Ads to Zinn® Ads?

  1. Start free

    Create your Zinn Digital® account and land in Zinn® Ads. The Free plan includes one ad account and needs no card.

    Step-by-step guide: Get started with Zinn® Ads

  2. Connect Google Ads

    Press Connect Google Ads, sign in with Google and allow access, then tick the accounts to add.

    Step-by-step guide: Connect Google Ads to Zinn® Ads

  3. Choose what may change by itself

    Every account starts with Ask me first on every kind of change. In Autopilot settings you choose, kind by kind, what Zinn® Ads may change without asking.

    Step-by-step guide: Choose what the Zinn® Ads autopilot may change

  4. Set your spend ceilings

    Enter a daily and a monthly ceiling for the account. Zinn® Ads refuses any change that would cross them.

    Step-by-step guide: Set spend ceilings and use the kill switch

  5. Read the daily e-mail

    Each morning one e-mail lists what changed, with an undo beside each change, and what needs your approval.

    Step-by-step guide: The daily Zinn® Ads e-mail

Frequently asked questions

Is approve-first the default for Google Ads?

Yes. Every new Google Ads account starts with Ask me first on every kind of change. The one exception is raising the bid cap of a campaign that loses auctions on price, which you can switch off.

Is the Google Ads audit free?

Yes. The Free plan includes one Google Ads account with the daily audit and a plan of what to fix first, with no card. The autopilot comes with the paid plans, from $39 a month.

Can I undo a change Zinn® Ads made in Google Ads?

Yes. Every change is logged, e-mailed to you and can be undone with one click for 30 days.

Does Zinn® Ads write my Google ads?

Yes, if you want it to. Zinn® Ads writes responsive search ads from claims on your own pages, up to 15 headlines of up to 30 characters and 4 descriptions of up to 90, and checks each one against Google Ads policies before it is sent.

Does Zinn® Ads work with Microsoft Advertising too?

Yes. Zinn® Ads connects your Microsoft Advertising accounts with Microsoft's own sign-in and audits each one every day. The audit reads the account and changes nothing in it.

Included free with Zinn Digital® hosting

Host with Zinn Digital® and the click shield is free

On our hosting the click-fraud shield runs on the server, with nothing to install and nothing to pay.

Try Zinn® Ads free

The Free plan includes one ad account and the daily audit, with no card needed. Paid plans add the autopilot.