Zinn® AdsZinn® Ads feature
Ideas from your own site, and a policy check before any ad goes out
Zinn® Ads reads your website for the offers and claims to build ads from, then checks each ad line against Google Ads editorial rules before launch.
What do the Zinn® Ads site scan and policy check do?
When you build a plan, Zinn® Ads reads your home page and the pages it links to that most likely carry what you sell, and pre-fills your offer from them. Before launch, every ad line is checked against Google Ads editorial rules, and a line that breaks one is removed.
- Your home page and the linked pages most likely to carry offers, such as pricing, features, products and services
- Your offer pre-filled from your own words, for you to check
- Every sentence kept with an id, so each ad line can cite where it came from
- Lines that are too long, shout in capitals or repeat punctuation are removed
- Symbols, emoji, phone numbers and web or e-mail addresses in ad text are removed
- A competitor's name in ad text, or a duplicate line, is removed
- Superlatives such as best or #1, and restricted topics, are flagged for you to check
- Other brands' names can be keywords, but never words in your headlines, descriptions or display paths
- For software advertisers, wording such as free download or free trial is kept out of ad text, in every language
- If Google limits how your ads serve, Zinn® Ads explains why in plain English and applies the fixes in your chosen mode
What does the site scan find?
The Zinn® Ads site scan finds what you sell and the words you use for it: products, prices, offers and promises on your own pages. They pre-fill your offer and become the only claims your ads may quote.
Which ad policies are checked?
Zinn® Ads checks the editorial rules that can be decided from the text itself: length, exclamation marks, repeated punctuation, symbols and emoji, phone numbers, web and e-mail addresses, gimmicky capitals, competitors' names and duplicate lines.
Does the check replace Google's own review?
No. Google also reviews your landing page and your business, so an ad can still be limited after it passes. The Zinn® Ads check removes the text problems Google would reject before they cost you a disapproval.
Is my website changed when it is read?
No. Zinn® Ads only reads public pages at your site's own address, with a size limit per page, and identifies itself as ZinnAdsBuilder. Nothing on your site is changed.
How do I run the site scan and policy check?
Open Build my Google Ads account
Enter your website address and the most your ads may spend in a month.
Step-by-step guide: Build a Google Ads account in Simple mode
Press Read my site
Your pages are read and your offer is pre-filled from them.
Step-by-step guide: Build a Google Ads account in Simple mode
Review the checked ads
Each ad shows the lines that passed the policy check; a removed line is never published.
Step-by-step guide: Build a Google Ads account in Simple mode
Frequently asked questions
Do the checks work in every language?
The text rules apply in every language. The word lists for superlatives and restricted topics are in English.
Does the policy check call Google?
No. It runs on the ad text itself, before anything reaches Google.
What if my site cannot be read?
You are told the site could not be read, with the reason. Ads are only written from pages that could be read.
Which pages does the scan read?
Your home page and the pages it links to on the same site that most likely carry offers, such as pricing, features, products, services, about and contact.
Included free with Zinn Digital® hosting
Host with Zinn Digital® and the click shield is free
On our hosting the click-fraud shield runs on the server, with nothing to install and nothing to pay.
Try Zinn® Ads free
The Free plan includes one ad account and the daily audit, with no card needed. Paid plans add the autopilot.