A daily Google Ads audit of every connected account

What does the Zinn® Ads audit check?

Every day the Zinn® Ads audit reads each connected Google Ads account the way a PPC manager would: searches and keywords that spend without converting, converting searches that are not keywords yet, disapproved ads, budgets and conversion actions that record nothing.

• Search terms that spend and never convert
• Converting search terms that are not keywords yet
• Keywords that spend and never convert
• Ads and assets Google disapproved or limited
• Budgets that go unspent, and the month's pace against your spend target
• Conversion actions that record nothing
• Where a campaign loses impressions: to its budget or to ad rank
• Every fix proposed under Needs you, with its reason
• Alerts on your own account the moment something needs attention, the same as on ours
• The full autopilot run on your own account every day, under the limits you set
• Your account's last 30 days collected day by day, so every decision rests on your own figures
• No two of your campaigns compete: a country with its own campaign is excluded from the wider one, and never two on the same country and language
• A country with no sale excluded from a campaign that serves several once it spends your threshold
• YouTube and Demand Gen reach, frequency and placements checked each day against your real sales
• Countries and devices judged by paid revenue: a country campaign or a device bid proposed from who actually pays
• Disapproved sitelinks, callouts and snippets unlinked from the campaign, the asset kept, with a one-click Undo
• Keywords, ad groups and countries whose customers keep asking for refunds, with a pause to approve and a 30-day Undo
• Bidding goals checked: a real sale or lead left secondary, or a page view counted as primary, proposed for change with your approval
• Searches that converted added as phrase keywords by themselves where you allow it, once they pass every safety check, at most five a campaign a week, with Undo
• Budget tests judged on their end day at the confidence you set, 90% recommended: a test is called worse only when the difference is significant, otherwise you are told to run it longer
• Searches for a blog platform, expired domains or backlinks on a hosting campaign blocked from the first click as exact negatives, checked against your keywords, with Undo, even while the campaign is still learning

Every day, for every connected account. The first Zinn® Ads audit runs within a day of connecting, or straight away when you press Run audit now.

Yes. Each connected Microsoft Advertising account gets a daily Zinn® Ads audit too, which reads the account and changes nothing in it.