A Change Was Not Made or Was Refused

Short answer

Each change that was not sent says why: it would cross your spend ceiling, the ceiling is in another currency, the kill switch is on, the account is paused or disconnected, it needs reconnecting, or a payment needs sorting out. Google can also refuse a change.

Why it happens

Every safety rule is checked before a change is sent, so a change that was refused has changed nothing in your account.

What to do

1. Above a spend ceiling: raise the ceiling, or leave the budget as it is.
2. Ceiling in another currency: set the ceiling again in the account's own currency.
3. Kill switch on or account paused: press Allow changes again or Resume, then approve the change.
4. Needs reconnecting: sign in to the ad platform again.
5. A payment to sort out: changes start again once it is paid.
6. Held until a sale or by your return target: the raise waits for your approval.
7. Google refused it: Google did not accept the change, so nothing was changed.

Related pages: Spend limits and kill switch