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Zinn® Ads

Ad Spend Limit Reached: What Happens

What happens when a change would cross a Zinn® Ads spend ceiling: the change is refused, your campaigns keep running, and how to raise the ceiling.

Zinn®, our Viking, reading his checklist beside a measurement rising over time.

Short answer

When a change would take an account past its daily or monthly spend ceiling, Zinn® Ads refuses it and shows Stopped by a safety limit. Your campaigns keep running on their current budgets; only that change is not made.

Why it happens

A ceiling limits the changes Zinn® Ads makes, not the network's own spending within the budgets in your account.

What to do

  1. Read the change's reason under Changes.
  2. Raise the ceiling in Autopilot settings if you want the change, or leave it.
  3. Managed ad spend counts ceilings, so a higher ceiling may need a bigger plan or Extra spend.

Related pages: Spend limits and kill switch

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