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The Click Shield Flagged a Real Visitor

The Zinn® Ads click-fraud shield flagged a real visitor? Why it can happen, why a converting click is never flagged, and how to undo an exclusion.

Zinn®, our Viking, reading his checklist beside a measurement rising over time.

Short answer

A click that converted is never flagged, and nothing is excluded in Google Ads until you approve it, unless Exclusions is set to Automatic. Add your conversion pages so a click followed by one is never flagged, and undo any exclusion.

Why it happens

Some real visitors look like bots: an office VPN, a browser in a data centre or a very quick bounce. That is why each click shows its reasons, not only a verdict.

What to do

  1. In Click-fraud shield, open Scored clicks and read the click's reasons.
  2. Add your conversion pages, such as /thank-you, under Conversion pages in the shield's settings.
  3. Reject the exclusion under Needs you, or undo it under Changes.
  4. To stop exclusions altogether, untick Propose exclusions to Google.

Related pages: Click fraud protection

Included free with Zinn Digital® hosting

Host with Zinn Digital® and the click shield is free

On our hosting the click-fraud shield runs on the server, with nothing to install and nothing to pay.