Zinn® AdsZinn® Ads feature
Click fraud protection, free on Zinn® hosting
The Zinn® Ads click-fraud shield scores every paid click on any website, from server logs or a simple tag, and proposes blocking bad sources in Google Ads.
- Fraud clicks blocked this month
- 1,284
- Refund claim pack ready
- $312
- Repeat clicks from one address in 10 minutesBlocked
- Clicks from a known data centreBlocked
- A bot seen on another site firstBlocked
What does the Zinn® Ads click-fraud shield do?
The Zinn® Ads click-fraud shield scores every paid click on your site, lists suspected invalid clicks with their reasons and proposes excluding their sources in Google Ads. It works on any website: free on all Zinn Digital® hosting, and a paid add-on with a simple tag anywhere else.
- Every paid click scored: from the server on Zinn® hosting, or from a simple tag on any other website
- Paid clicks from every network recognised by their click id: gclid, msclkid, fbclid, ttclid, li_fat_id, twclid and epik
- Reasons you can read: bot or script, data centre or VPN, repeat clicks, left at once, loaded no page assets, country mismatch
- A bot caught on one site we host is blocked for every customer within minutes, using anonymous signals only
- Suspected addresses and placements proposed as exclusions in your Google Ads accounts
- A click that converted is never flagged
- A monthly refund evidence pack for invalid clicks, ready for Google's form
- Google allows 500 excluded addresses per campaign: the costliest suspected sources by measured cost keep the slots, your own exclusions count too, and website placements with clicks but no sales are proposed as well
What counts as a fraudulent click?
Zinn® Ads flags a paid click as suspected invalid when it shows signs such as a bot or script, a data-centre or VPN network, repeat clicks from one address, leaving at once, loading no page assets or a country mismatch. A click that converted is never flagged.
How is a bot blocked across sites?
When the Zinn® Ads shield catches a bot on one site Zinn Digital® hosts, the same source is blocked for every customer within minutes. Only anonymous signals are shared between customers, never your visitors' details or your sales.
Will the shield ever block a real buyer?
Zinn® Ads never flags a click that converted, and you can list your conversion pages, such as a thank-you page, so a click followed by one is never flagged. Exclusions wait for your approval unless you set them to automatic, and each one can be undone.
Is click fraud protection free?
Yes, on all Zinn Digital® hosting: the Zinn® Ads shield runs on the server, with nothing to install. On any other website it is an add-on at $39 a month per ad account, set up with a simple tag.
How do I turn on click fraud protection?
Hosted with Zinn®: nothing to do
The shield runs on the server, is on by default and is free with your hosting plan.
Step-by-step guide: Protect your Google Ads from click fraud
Any other website: add the site
Add the click shield add-on under Billing, then add the site under Install on any site in Zinn® Ads. On WordPress, use our plugin instead.
Step-by-step guide: Zinn® Ads plans and add-ons
Paste the tag on every page
Paste the tag into the head of every page, or use the Shopify pixel or the Google Tag Manager container. On the thank-you page, call zinnAds.conversion so a click that converted is never flagged. On a site with a Content Security Policy, allow connect-src api.zinndigital.com.
Step-by-step guide: Protect your Google Ads from click fraud
Connect Google Ads
Connect your Google Ads accounts, so suspected sources can be excluded there.
Step-by-step guide: Connect Google Ads to Zinn® Ads
Read the Scored clicks list
Each paid click is checked about 15 minutes after it lands. Choose a period, filter by verdict and read each click's site, network, verdict and reasons.
Step-by-step guide: Protect your Google Ads from click fraud
Frequently asked questions
How long are visitor addresses kept?
Visitor addresses are shown only as their network and deleted after 60 days, the window for an invalid-click claim.
Does the shield work with networks other than Google Ads?
The shield recognises paid clicks from every network by their click id and scores them all. Exclusions are proposed in your connected Google Ads accounts.
Can I see how much the suspected clicks cost?
Yes. Enter your average cost per click to see an estimate of the spend suspected clicks wasted; with Google Ads connected, Google's own average cost for each keyword is used.
Can I stop exclusions being sent to Google?
Yes. Untick Propose exclusions to Google, and the shield keeps scoring clicks without proposing any exclusion.
Can I claim money back for invalid clicks?
Yes. Each month Zinn® Ads puts together an evidence pack of invalid clicks for every Google Ads account; one button opens Google's form, and the credit is tracked.
Is there a WordPress plugin?
Yes, and it is free: our Zinn® Ads plugin connects a WordPress site to your Zinn® Ads account with one code, made in your Zinn® dashboard under Ads, WordPress sites. It runs the click-fraud shield on a WordPress site hosted anywhere (with the click shield on your plan or the add-on), with nothing to paste. It also counts the sales, sign-ups and form leads your ads bring in, from WooCommerce, Easy Digital Downloads, Contact Form 7, WPForms, Gravity Forms and Fluent Forms, with no theme edits; shows a Consent Mode v2 cookie banner or follows the consent plugin you already use; has a Cloudflare Zaraz mode for a site behind Cloudflare; and Disconnect this site revokes its access at once.
Included free with Zinn Digital® hosting
Host with Zinn Digital® and the click shield is free
On our hosting the click-fraud shield runs on the server, with nothing to install and nothing to pay.
Try Zinn® Ads free
The Free plan includes one ad account and the daily audit, with no card needed. Paid plans add the autopilot.