Count Stripe sales in Google Ads and Microsoft Advertising

1. Add Stripe in Zinn® Ads

   Open the ad account's Tracking truth check, then Checkout providers, and add Stripe. Tick Test mode first if you want to try it with Stripe's test payments; a test source never counts a live sale, and a live source never counts a test one.

2. Paste our URL into Stripe

   In Stripe, open Developers, then Webhooks, and add an endpoint with the webhook URL Zinn® Ads shows you. Choose checkout.session.completed, checkout.session.async_payment_succeeded, payment_intent.succeeded, invoice.paid and charge.refunded.

3. Give us the signing secret

   Copy the endpoint's signing secret, which starts with whsec_, into the box under the source and save it. It is kept in our secure vault and never shown again. Each delivery is checked against it, and the card says what the last one was.

4. Keep the ad click id through checkout

   Add our script to every page of your site. It keeps the first ad click id a visitor arrives with and puts it in client_reference_id on your Payment Links and Buy Buttons. If your own server creates the checkout, copy the zinn_ads_clk cookie into the session's metadata.

5. Watch the sales arrive

   Each paid checkout becomes a real sale, a subscription that starts with a free trial becomes a trial, and a refund marks its sale refunded. Each one is stored with the ad click id it carried, and the source's card shows the last delivery.

6. Send the sales to the network automatically

   Each new sale is sent to Google Ads and Microsoft Advertising on its own, within about two minutes, through the same missed-conversion upload as the daily check. A refund stops a sale that has not been sent yet.

A real screen from the Zinn® Ads dashboard, with example account names.

The feature this guide sets up: Stripe integration

Next guide: Count Paddle sales in Google Ads and Microsoft Advertising