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Tracking Flagged Unreliable: What It Means

Zinn® Ads says Tracking is unreliable when real outcomes and the network's count are over 10 percent apart. What it means and how to fix it.

Zinn®, our Viking, reading his checklist beside a measurement rising over time.

Short answer

It means your real outcomes and what the ad network credited over the last 7 settled days are more than 10 percent apart, in either direction. While it shows, Zinn® Ads judges, cuts and pauses nothing on the network's numbers.

Why it happens

Either the network misses sales, through a lost click id or a missing tag, or it counts too many, often because two primary actions count the same sale. Either way, decisions on its count would be wrong.

What Zinn® Ads does about it

Any change that rests on the network's count waits under Needs you with its reason, and the hold lifts by itself once a check agrees again. If the network could not be read, that is never treated as a pass.

What to do

  1. Open the account's Tracking truth check and read What we found.
  2. Follow each fix, or choose Fix it for me for a one-off $99.
  3. Press Check now to run the check again.

Related pages: Conversion tracking

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