Tracking Flagged Unreliable: What It Means
Zinn® Ads says Tracking is unreliable when real outcomes and the network's count are over 10 percent apart. What it means and how to fix it.
Short answer
It means your real outcomes and what the ad network credited over the last 7 settled days are more than 10 percent apart, in either direction. While it shows, Zinn® Ads judges, cuts and pauses nothing on the network's numbers.
Why it happens
Either the network misses sales, through a lost click id or a missing tag, or it counts too many, often because two primary actions count the same sale. Either way, decisions on its count would be wrong.
What Zinn® Ads does about it
Any change that rests on the network's count waits under Needs you with its reason, and the hold lifts by itself once a check agrees again. If the network could not be read, that is never treated as a pass.
What to do
- Open the account's Tracking truth check and read What we found.
- Follow each fix, or choose Fix it for me for a one-off $99.
- Press Check now to run the check again.
Related pages: Conversion tracking
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