Zinn® Ads feature
Google Ads conversion tracking, checked against your real sales every day
Zinn® Ads checks your Google Ads conversion tracking against your real sales every day, holds decisions while it is wrong and shows you how to fix the gap.
- Real sales
- 214
- Credited before
- 128
- Credited after recovery
- 214
- 86 sales came back from the payment page without the ad click id
- Decisions on these numbers are on holdOn hold
- 86 missed sales uploaded, each once
What does the daily tracking truth check compare?
Every day Zinn® Ads compares the sales, trials and leads in your own records with the conversions each ad network credited, per ad account, over the last 7 settled days. More than 10 percent apart, in either direction, is flagged as unreliable tracking.
- Your real outcomes from your store or the events API, each stored once under your own order id
- A truth check for every ad account, every day: real outcomes against what the network credited
- While tracking is unreliable, the autopilot judges, cuts and pauses nothing on the network's numbers
- Plain-words fixes for lost click ids, payment-page round-trips, outcomes on another site, a missing tag or no upload action
- Fix it for me: our specialists set up your conversion tracking end to end, $99 one-off
- Sales sent by signed webhook from checkout providers such as Stripe, Paddle and Freemius
- Missed sales uploaded to the network automatically, each once, within 90 days
- A signal ladder for each campaign: sign-ups first, then activations, then paid sales, each stage unlocked once it has enough data
- Your business type chosen when you connect (free trial, freemium, lead gen, shop, local or B2B), pre-filled from a scan of your site
- Each stage's signal proven to be recorded before the autopilot relies on it
- Real activation, not just a sign-up: a site built, a plugin activated or a card added is sent to Google from our server as its own conversion
- Conversion tracking set up for you: import your GA4 key events or create a server-side upload action, each sent only once you approve it, and shown as working only when a conversion arrives
- A sign-up or activation valued by how often it really turns into a sale on your account, and that value set on your conversion action
Why do ad networks miss real sales?
Mostly because the ad click id gets lost. A visitor goes to a payment page and comes back without it, buys on another site, or lands on a page with no tag. The network never learns the click led to a sale; Zinn® Ads shows you where it happened.
What happens while tracking is wrong?
Zinn® Ads holds every decision that rests on the network's numbers. No budget is cut and nothing is paused because of sales the network could not see; any such change waits under Needs you with the reason, and the hold lifts once a check agrees again.
How do I fix broken conversion tracking?
Zinn® Ads lists each problem it found in plain words with the fix, such as keeping the click id through your checkout or adding the tag to your home page. Or choose Fix it for me, and one of our specialists sets it all up for a one-off $99.
Does Zinn® Ads keep my customers' e-mail addresses?
No. An e-mail address sent with an outcome is turned into a code and never kept. Zinn® Ads stores the order id, when it happened, its value and the ad click id.
How do I check my conversion tracking?
Send your real outcomes
Connect your store, or send each sale, trial or lead to the events API with your own order id.
Step-by-step guide: Check your ad tracking and fix what is broken
Connect your checkout provider
Stripe, Paddle and Freemius can send each sale to Zinn® Ads by signed webhook.
Step-by-step guide: Count Stripe sales in Google Ads and Microsoft Advertising
Read the truth check
Each ad account's card shows your real outcomes against what the network credited.
Step-by-step guide: Check your ad tracking and fix what is broken
Fix what is broken
Follow the fixes listed under What we found, or choose Fix it for me.
Step-by-step guide: Check your ad tracking and fix what is broken
Frequently asked questions
How often is tracking checked?
Every day, for every connected ad account, over the last 7 settled days.
What counts as unreliable tracking?
Real outcomes and the network's count more than 10 percent apart, in either direction. If the network could not be read, that is never treated as a pass.
How long does Fix it for me take?
One of our specialists sets up the tag on every page, keeps the ad click id through your checkout and sets the upload action and which conversions count, within 3 working days.
Which checkout providers can send sales?
Stripe, Paddle and Freemius each have a step-by-step guide. Each sale arrives by signed webhook from the provider.
Included free with Zinn Digital® hosting
Host with Zinn Digital® and the click shield is free
On our hosting the click-fraud shield runs on the server, with nothing to install and nothing to pay.
Try Zinn® Ads free
The Free plan includes one ad account and the daily audit, with no card needed. Paid plans add the autopilot.