Zinn® AdsWhy Google Ads Conversions Are Not Showing
Google Ads conversions not showing? The usual causes, from a lost click id to a missing tag, and how to fix each one so every real sale is credited.
Short answer
Most often the ad click id was lost before the sale, the tag is missing from a page, the sale happened on another site, or the conversion action does not record. Google needs the click id with a sale to credit it.
Why it happens
Google can only credit a conversion it can tie to a click. A payment page that returns without the click id, a checkout on another domain or a page without the tag all break that tie.
What Zinn® Ads does about it
The Zinn® Ads tracking truth check compares your real outcomes with what Google credited, and lists each cause it finds under What we found, with its fix.
What to do
- In Google Ads, check that the conversion action's status is Recording conversions.
- Make sure the Google tag is on every page, including the thank-you page.
- Keep the click id (gclid, gbraid or wbraid) in a first-party cookie and send it with the order.
- Send outcomes that happen on another site from your own server.
- Allow a few hours: a new conversion can take time to appear in Google Ads.
Related pages: Conversion tracking
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