Zinn® AdsPPC automation for your business
Google Ads for e-commerce, judged on your real orders, not just clicks
Zinn® Ads runs Google Ads for online shops: it checks conversions against your real orders every day, cuts wasted searches and keeps to your ceilings.
- Real sales
- 214
- Credited before
- 128
- Credited after recovery
- 214
- 86 sales came back from the payment page without the ad click id
- Decisions on these numbers are on holdOn hold
- 86 missed sales uploaded, each once
What does Zinn® Ads do for an online shop?
Zinn® Ads audits your Google Ads every day, proposes negative keywords for searches that never sell, raises bids and budgets for campaigns that do, and checks Google's conversion count against your real orders so no decision rests on wrong numbers.
- Your real orders compared with what Google Ads credited, every day
- Paid orders sent by signed webhook from Stripe or Paddle checkouts
- Decisions held while Google's count disagrees with your orders
- Negative keywords for searches that spend and never sell
- Bid caps raised for campaigns that sell but lose auctions on price
- A flag, and an optional raise, when a campaign that sells runs out of budget
- Ads written only from your own product and offer pages
- Click-fraud protection, free when Zinn® hosts your shop
- Your Shopping feed checked every day: disapproved products, missing GTINs, wrong prices or stock, and products with no sale
Does Zinn® Ads see my real orders?
Yes, once you send them: by a checkout provider's signed webhook, such as Stripe or Paddle, or through the events API with your own order id, value and ad click id. Zinn® Ads stores each order once and compares them with Google's count daily.
Why does Google Ads miss some of my sales?
Mostly because the ad click id is lost: a shopper goes to a payment page and comes back without it, or buys on another domain. Zinn® Ads shows where the id was lost and how to keep it.
Can Zinn® Ads cut spend on searches that never sell?
Yes. Zinn® Ads reads your search terms every day and proposes a negative keyword for each search that spends and never sells, never for a search that sold or for one of your own keywords.
Will Zinn® Ads overspend in a busy season?
No. Zinn® Ads never makes a change that takes an account past your daily or monthly spend ceiling, and the kill switch stops every change at once.
How does a shop set up Zinn® Ads?
Connect Google Ads
Sign in with Google and tick your shop's ad account.
Step-by-step guide: Connect Google Ads to Zinn® Ads
Send your orders
Send each order to the events API with your own order id, its value and the ad click id it came with.
Step-by-step guide: Check your ad tracking and fix what is broken
Or connect your checkout
Stripe and Paddle can send each paid order to Zinn® Ads by signed webhook.
Step-by-step guide: Count Stripe sales in Google Ads and Microsoft Advertising
Choose what may change by itself
Set Ask me first, Automatic or Never for each kind of change in Autopilot settings.
Step-by-step guide: Choose what the Zinn® Ads autopilot may change
Frequently asked questions
Does Zinn® Ads keep my customers' e-mail addresses?
No. An e-mail address sent with an order is turned into a code and never kept.
What if my conversion tracking is broken?
Each problem is listed in plain words with its fix, or our specialists set it all up for a one-off $99 with Fix it for me.
Which plan suits a shop?
Starter covers one ad account and up to $3,000 of managed ad spend a month for $39; Pro covers five accounts and up to $15,000.
Can I undo a change?
Yes. Every change made in your account can be undone with one click for 30 days.
Included free with Zinn Digital® hosting
Host with Zinn Digital® and the click shield is free
On our hosting the click-fraud shield runs on the server, with nothing to install and nothing to pay.
Try Zinn® Ads free
The Free plan includes one ad account and the daily audit, with no card needed. Paid plans add the autopilot.