Zinn® Ads user guide

The Zinn® Ads user guide, chapter by chapter: set up, connect ad networks, stay in control, write ads, protect and measure them, and automate it all.

Every chapter is a task you can do in Zinn® Ads today, step by step, with the screen it happens on.

Start here

New to Zinn® Ads? Read these three chapters in order: get started, connect Google Ads, and approve your first change.

Get started with Zinn® Ads
From sign-in to your first approved change: pick a plan, connect Google Ads, let the daily audit run and decide on what it proposes.
Connect Google Ads to Zinn® Ads
Sign in with Google, choose the accounts to add, including the accounts under a manager account, and disconnect whenever you like.
Approve ad changes before they go live
Approve-first is the default on every plan: how the Needs you queue works and what each status means.

Get started with Zinn® Ads
From sign-in to your first approved change: pick a plan, connect Google Ads, let the daily audit run and decide on what it proposes.
Zinn® Ads plans and add-ons
What Free, Starter, Pro and Agency include, how managed ad spend is counted, and the Extra accounts, Extra spend and click-fraud shield add-ons.

Connect Google Ads to Zinn® Ads
Sign in with Google, choose the accounts to add, including the accounts under a manager account, and disconnect whenever you like.
Connect Microsoft Advertising to Zinn® Ads
Connect your Microsoft Advertising accounts to Zinn® Ads and get a daily read-only audit of each one.
Manage many ad accounts in one company
Connect one account per country, brand or client: each stays separate, with its own settings, ceilings and approvals.

Approve ad changes before they go live
Approve-first is the default on every plan: how the Needs you queue works and what each status means.
Set spend ceilings and use the kill switch
Daily and monthly spend ceilings per account, the kill switch for every account at once, and pausing a single account.
Undo an ad change within 30 days
Every change Zinn® Ads makes is logged and can be put back with one click for 30 days, from the dashboard or the daily e-mail.
The daily Zinn® Ads e-mail
One e-mail a day: the changes made in your accounts and what needs you, with Approve and Undo links.
Choose what the Zinn® Ads autopilot may change
Each account's Autopilot settings: Ask me first, Automatic or Never for each kind of change, spend ceilings, Hold until a sale, a return target, markets and competitor campaigns.

Build a Google Ads account in Simple mode
Website, budget and markets in; a complete Google Ads plan out, with keywords, ads quoted from your own pages and a plain-words forecast.
Read your daily Google Ads audit
What the Zinn® Ads daily audit looks at in each connected account, where each finding appears, and how to act on it, from Needs you to Changes.
Review the negative keywords found in your search terms
How Zinn® Ads finds wasted searches in your Google Ads search terms, what it never blocks, and how to approve, automate or undo each negative keyword.
Check an ad against Google Ads policy before it goes live
What the Zinn® Ads policy pre-check removes or flags in each ad line before launch, and what Google still reviews after an ad has passed it.
AI in Zinn® Ads: Zinn Digital® credits or your own key
Where Zinn® Ads uses AI, how it is paid for with Zinn Digital® credits, and using your own AI key.

Protect your Google Ads from click fraud
The click-fraud shield scores paid clicks on any website, from the server on Zinn® hosting or a simple tag elsewhere, and proposes exclusions to Google.
Claim refunds for invalid clicks with evidence packs
Each month the shield prepares a refund evidence pack per Google Ads account, ready for you to send through Google's invalid-click form.

Check your ad tracking and fix what is broken
Compare your real sales, trials and leads with what each network credited, keep the autopilot off wrong numbers and fix what is broken.
Count Stripe sales in Google Ads and Microsoft Advertising
Send every Stripe sale, trial and refund to Zinn® Ads by signed webhook, each one kept under Stripe's own payment id with the ad click it came from.
Count Paddle sales in Google Ads and Microsoft Advertising
Send every Paddle transaction, trial and refund to Zinn® Ads by signed webhook. Paddle is supported through its documented webhook format, and each sale is kept under Paddle's own transaction id.
Count Freemius trials and sales in Google Ads
Send every Freemius trial, payment and refund to Zinn® Ads by signed webhook. Freemius keeps no custom data from the checkout, so the click is matched through the buyer's e-mail address, turned into a code first.
Send Zinn® Ads reports to your clients, as a PDF or in Looker Studio
Schedule a weekly or monthly PDF report for each client, under your own white label and in the client's language, and give each client's figures to Looker Studio with a key that reads that client only.

Control Zinn® Ads from MCP and AI assistants
Zinn® Ads tools on the Zinn Digital® MCP server let an AI assistant read your accounts, run audits and decide on changes, under the same rules as the dashboard.
The Zinn® Ads notice in WordPress
Why a Zinn® Ads card appears in WordPress, where you see it and how to hide it.

Zinn® Ads questions and answers
Short answers about plans, approvals, Undo, spend ceilings, ad networks, the click-fraud shield and your data.